Mobile App Intelligence
Learn how successful apps make money
Every day, one move to lift your revenue by tomorrow.
Deep diveOnboarding Micro-Commitments: The Yes Ladder That Makes the Paywall the Next YesRead deep dive →Deep diveThe Exit-Intent Offer: What to Show When a User Dismisses Your PaywallRead deep dive →RevenueCat 2026Subscription Billing Period: 82% of Games Go Weekly, 68% of Fitness Apps Go AnnualRead the breakdown →RevenueCat 2026What Is a Good Trial-to-Paid Conversion Rate? By Category, 43.5% to 22.2%Read the breakdown →RevenueCat 2026Subscription vs One-Time Purchase: 63.5% of Apps Are Subscriptions-OnlyRead the breakdown →RevenueCat 2026Revenue Per Install by Category: Health & Fitness Leads at $0.48, Gaming at $0.08Read the breakdown →RevenueCat 2026Subscription App Revenue by Country: North America Earns 4-5x India and Southeast AsiaRead the breakdown →App teardown10M downloads, 54 onboarding screens, and the triple yes that turns the paywall into the fourth agreementRead teardown →Deep diveShould Your Mobile App Have a Mascot? What 200+ Onboarding Flows SayRead deep dive →Deep divePaywall Priming Screens: The 3-Screen Trust Sequence Apps Doing $2-3M a Month RunRead deep dive →RevenueCat 2026How Much Money Do Subscription Apps Make? The Median Is $72 a MonthRead the breakdown →RevenueCat 2026The Reverse Trial: Granting Premium After the 'No' Took Freemium Conversion From 0.4% to 4.5%Read the breakdown →RevenueCat 2026Web-to-App Funnels: 41% of Top-Tier Apps Sell on the Web. 1.3% of Hobby Apps Do.Read the breakdown →RevenueCat 2026Should You Raise Your App's Subscription Price? High-Priced Apps Earn 6x More Per PayerRead the breakdown →RevenueCat 2026Paywall Localization: One Global Design Cost 20% in Japan and 30% in LATAMRead the breakdown →App teardown570K downloads on the Flo playbook, clinical-grade features given away free, and the ad inside the medication alarm where the revenue model should beRead teardown →RevenueCat 2026Why Users Cancel Free Trials on Day 0: 55% of Cancellations Land in the First SessionRead the breakdown →RevenueCat 2026Hard Paywall vs Freemium: The 5x Conversion Gap, and When Each WinsRead the breakdown →RevenueCat 2026How Long Should a Free Trial Be for a Mobile App? Longer Converts 70% BetterRead the breakdown →RevenueCat 2026Why AI Apps Have High Churn: 41% More Revenue Per Payer, 30% Faster ChurnRead the breakdown →RevenueCat 2026Involuntary Churn on Google Play: 31% of Android Cancellations Are Billing FailuresRead the breakdown →Deep diveThe App Onboarding Aha Moment: Why Your Funnel Leaks Until the User Feels the ProductRead deep dive →Deep diveDoes Your Subscription App Need a Family Plan? Price to the Payer, Not the UserRead deep dive →App teardown230K downloads on a Nobel Prize study hack, a mascot that sells 50% off on every screen, and the 1-screen onboarding leaking its 10xRead teardown →Deep diveHow to Make Onboarding Feel Personalized: One Input Beats Ten QuestionsRead deep dive →Deep diveHow Many Plans Should a Paywall Show? One or Two, and When Each WinsRead deep dive →App teardown240K downloads, 39 screens, and the interactive body map that makes a standardized plan feel built for your kneeRead teardown →Deep diveHow Many Onboarding Screens Should a Mobile App Have? 6 to 42, and Both WinRead deep dive →Deep diveShould You Require a Credit Card for a Free Trial? Sign-Ups Fell Over 50%, Payers More Than DoubledRead deep dive →App teardown$100K/month, 37 screens, a letter from your Future Self, and 4 paywalls if you skip them allRead teardown →Deep diveHard Paywalls Convert 5x Better Than Freemium, But a Free Trial Can Still WinRead deep dive →Deep diveWeekly Subscriptions Convert 2 to 7x Better Than Annual and 10x Better Than MonthlyRead deep dive →App teardown10M installs, $10/year, and the price that caps revenue more than any onboarding flawRead teardown →Deep dive90% of Mobile Subscription Conversions Happen Within 24 Hours of InstallRead deep dive →Deep diveThe Six Jobs of Mobile App Onboarding: Attribution, Personalization, Paywall, Permission, Social Proof, CommitmentRead deep dive →App teardown$1.1M/month, 22 screens, and the review ask that arrived before the first stretchRead teardown →App teardown7.2M downloads, $70K/month, and the hard gate at lesson 3 that never lets users reach the aha momentRead teardown →App teardown$600K/month, 5M families, and the screen-5 sign-up wall bouncing sleep-deprived parents at 3amRead teardown →App teardown4.1M downloads, under 1% donate, and the paywall that asks for support before it delivers valueRead teardown →App teardown3.1M downloads, 19 screens, and the yes/no flow that makes the paywall feel like agreementRead teardown →App teardown$35K MRR bootstrapped, 23 screens, and the cat you named on screen 3Read teardown →App teardown1M users, VC backing, and the deliberate choice to have no paywallRead teardown →App teardown34 screens, a projection graph, and a paywall with no free trialRead teardown →App teardown42 screens that rank your identityRead teardown →App teardown14 screens, zero paywall in onboardingRead teardown →App teardown6 screens against Duolingo's 38Read teardown →App teardownThe cinematic onboarding with no questions and no CTAsRead teardown →App teardownThe paywall built for people who hate paywallsRead teardown →App teardownThe paywall you shake out of a treeRead teardown →App teardownThe skip button that feels like abandonmentRead teardown →App teardownThe paywall that hits you twiceRead teardown →App teardownSign it, then no way outRead teardown →App teardownThe $0.00 paywallRead teardown →App teardownThe disclaimer that sellsRead teardown →App teardownHatch a pet before screen 5Read teardown →App teardownA spin wheel after you say noRead teardown →App teardown38 screens before the priceRead teardown →